About Me.
Human-Centered Growth Strategist — crafting thoughtful products that resonate.
Attention: Where It All Began
I wasn’t supposed to end up in tech. Not by plan, anyway…
Before the titles, before the certificates, before the interfaces — there was a young boy with ink-stained fingers, sketching imaginary worlds on the back of his school notebooks. I was drawn not just to aesthetics, but to how people feel when they see or use something. I didn’t have a word for it then. Now I do: experience.
But life, as it often does, had different plans. My journey didn’t begin in design school. It began in hardship — navigating real-world chaos, learning to adapt, to survive, and most importantly, to listen. I’ve stood at the edge of uncertainty more than once, with everything to lose and very little to fall back on. And yet, each time, I rebuilt — with more empathy, more clarity, and more conviction than before.
That’s where my design philosophy was forged: not in theory, but in the fire of real-life challenges. I learned early on that every system — be it personal, digital, or societal — is only as good as its ability to serve the human at the center of it.
Interest: The Journey Through Craft
I pursued graphic design not because I wanted to make things pretty — but because I needed to understand how to make things work. How to tell a story through layout, how to guide someone’s eye through motion, how to earn trust without words.
How to tell a story through layout, how to guide someone’s eye through motion, how to earn trust without words 🤔.
React. Pega. UX research. Human-computer interaction. Design thinking. These weren’t just skills to add to a résumé. They were tools in my arsenal to help humans and products meet each other with less friction and more delight.
I didn’t stop at technical mastery. I went further, earning my UX Diploma from the UX Design Institute, completing my BCA, and studying everything I could get my hands on — from Don Norman’s human-first design theories to Sean Ellis’s growth loops, from behavioral psychology to accessibility frameworks.
Not because a job required it. But because I did 💪.
Because somewhere out there, a user is about to get frustrated. And I want to be the reason they don’t.
Desire: The Why Behind Everything
I believe in products that grow with people, not at their expense.
Growth isn’t just about metrics and funnels — it’s about trust 🤝. About intention 🎯. About creating systems that serve users without manipulation, that invite them in and make them feel seen.
Make users feel seen. Really seen. ✨
Too often, teams treat UX as a phase. A checklist. A wireframe to pass along. But I’ve lived and breathed the consequences of products built without empathy. They break. They confuse. They fail to earn loyalty.
That’s why I’ve made it my mission to bring UX, tech, strategy, marketing, sales, and product thinking — all under one umbrella inspired by Lean Startup principles together — from day zero. Whether it’s sketching wireframes with stakeholders or reading data analytics to understand user drop-off, I see no separation between strategy and experience.
Because when the experience is right, the business metrics follow. Retention goes up. Support tickets go down. Engagement deepens. Word of mouth spreads.
And most importantly: users feel heard.
Action: What I Do Now (and What I Stand For)
Today, I work at the intersection of design, product, and growth. I collaborate with product managers, engineers, marketers, and founders to:
- Conduct deep user research (qual & quant) that unearths real motivations
- Translate insights into experience strategies that align with both user needs and business KPIs
- Design interfaces and systems that are intuitive, inclusive, and scalable
- Guide product thinking with a growth-first, human-centered mindset
- Help teams move from assumptions to evidence, from silos to collaboration
And I do this not just as a designer, but as a partner — someone who can speak the language of business, code, and customers.
I’ve worked across industries: education, finance, healthcare, commerce. And in every domain, I’ve found one truth to be universal:
When you listen with empathy, design with intent, and measure with integrity — good things happen.
Outside of my role, I’m actively helping build from scratch EurekAI, an AI-powered research startup with my son (an AI engineer), where I focus on UX, product management, and product-led growth — shaping the product from day zero to launch through design thinking, lean experimentation, and user-centered strategy, to help students and researchers discover insights faster, collaborate meaningfully, and stay in love with the research process.
This is more than a side project. It’s a continuation of my mission: to create systems that elevate the human experience.
Who I Serve (And Why It Matters)
I write and consult for:
- Early-stage startups needing clarity on user experience and product growth
- Designers and developers who want to connect their craft to outcomes
- Teams looking to align business goals with real-world human behavior
While I haven’t formally mentored startups beyond my internal team, I bring practical, day-to-day experience of building with lean, user-first strategy at the heart of every iteration. My aim is to support others navigating the early, messy stages of building impactful products.
If you’ve ever felt the weight of building something meaningful… if you’re wrestling with complexity, burnout, or disconnection from your users… know that you’re not alone. I’ve been there. I’ve built in the dark. And I’ve found my way through — not with shortcuts, but with strategy, humility, and heart.
Let’s Build Better. Together.
This isn’t just a career. It’s a calling.
I’m here to help you bring ideas to life that are not only usable — but unforgettable. Products that grow because they serve. Designs that matter because they care.
And yes — businesses that thrive, because they never lost sight of the people who use them.
If any of this resonates, let’s talk. Or just start by reading the blog.
Because the future of growth is human.