Human-First Product Strategist | UX Researcher & Frontend Developer.
Struggling to grow your product without losing sight of your users — or your team’s alignment? I help you spark user-first experiences with strategic thinking, collaboration, and a growth mindset from day one — backed by business ROI and analytics that matter. Because growth without empathy isn’t sustainable. And design without purpose won’t scale.
Latest Insights
Sharpened from the trenches of design, tech, and startup growth.
Are Paper Prototypes Still Necessary in UX Research?
Jul 5, 2025
Discover how paper prototypes helped uncover key usability issues in a real-world UX testing session.
Read moreGrowth Hack or User Hack?
Jun 28, 2025
Explore UX-driven growth vs. dark patterns. Learn how to design viral features that build trust, not trick users. Ethical growth starts here.
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